EDBERT CHENG
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EDBERT CHENG

the steak and the sizzle

8/13/2020

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Field


Expertise
Scale 
Process
Operation
Interface
UX
Design Vocab
Intent
What's in a Building?

Design Tech


Quantitative
At a "Micro"/Virtual Level
Workflow Processes
Data Management
Machine Interface
User Experience (of Software)
​"User Experience"
Buildings as Database
​1's and 0's (Objects)

Architecture


Qualitative
At Human Scale
Design and Construction
Project Management
Machine-to-People Interface
​User Experience (of Spaces)
​"Design Intent"
Buildings as "Art"
"Sequence of Experiences"

Real Estate


Quantitative
At a "Macro"/Market Scale
Loans and Deal Structures
Risk Management
​People-to-People Interface
User Experience (of Properties)
​"Marketing and Sales"
Buildings as Investment
Investment Class
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